This Week in Location Based Marketing – Episode 47: Becoming a RoadNinja, Hootsuite brings on Geotoko and are mobile wallets ready for primetime?

Episode 47

recorded October 16, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

This week:

Show highlights:
1. Lamar launches location-based travel app (RoadNinja)
2. Foursquare adds iOS5 functionality
3. FCC requires GPS in all phones by 2018
4. WalMart announces the Facebook app MyLocalWalMart

Funding News
1. Hootsuite buys Geotoko (see my interview with Geotoko here)
2. LocalResponse closes $5M
3. MovableInk nets $1M

Tool of the Week

Resource of the Week
Public Not Ready To Whip Out Mobile Wallets

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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