This Week in Location Based Marketing – Episode 45: HopStop patents your route and the Swedish postal service delivers a game

Episode 45

recorded October 2, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

This week:

Show highlights:
1. Groupon launches Rewards
2. HopStop gets location based service transit routing patent and promises to play nice
3. GetGlue partners with Entertainment Weekly, HTC & The Gap
4. Flickr launches Instagram competitor on Android
5. Swedish Postal Service launches LBS parcel delivery game
6. Neiman Marcus gives away free bags with Foursquare challenge

Funding News
1. Intel buys Telmap for about $300M (give or take)
2. Massive Damage gets $325K (interview with Ken Seto here)

Tool of the Week
Mogl

Resource of the Week
Kinetic Worldwide UK Study

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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