This Week in Location Based Marketing – Episode 43: GoWalla pivots, raises and pre-announces your arrival

Episode 43

recorded September 18, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

This week:

Show highlights:
1. Gowalla reborn (again) as a travel and experience app
2. Ready Receipts launches digital receipt platform
3. Misys launches GeoGuard to protect credit card users and companies from fraud
4. Semcasting to use Digital Element’s hyperlocal geolocation technology to target digital neighborhoods and increase qualified audience coverage

Funding News
1. RedRobot closes $8.5M
2. StickyBits becomes and closes $7M

Tool of the Week

Resource of the Week
BIA/Kelsey Daily Deal Market Forecast

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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