This Week in Location Based Marketing – Episode 42: TelNav and Google dive deeper into local, Ronhill helps you smoke and radio starts exploring its location options

Episode 42

recorded September 11, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

This week:

Show highlights:
1. TelMap adds location aware restaurant coupons, partners with REST and Yellow Pages in Israel
2. Ronhill cigarettes adds location-based QR codes for smokers to light up
3. ShopText partners with AOL Shortcuts creating a nationwide “mobile-to-loyalty” card coupon network
4. BP enters the daily deal market for their retail services
5. National Radio Systems Committee (NRSC) releases RFP – looking for a few great technologies to help expand location-based services for radio (RFP found here – links to a PDF).

Funding News
1. TelNav acquires Goby
2. Google acquires Zagat

Tool of the Week
Eeve takes on Color

Resource of the Week
Pew Research Report on Location

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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