This Week in Location Based Marketing – Episode 41: The Back to School episode with Flickr, GooTip, Wajam, Topshop and Snapette

Episode 41

recorded September 5, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

This week:

Show highlights:
1. Flickr! introduces geofences
2. Gootip service up location based Q&A through the Twitter API
3. Wajam adds location data to your social graph
4. Dianping hits 10M mobile users – a 20X increase year over year
5. TopShop + SCVNGR = back to school in style

Funding News
1. Tapit raises seed round
2. iZettle raises 10M Euros

Tool of the Week
Snapette (Location-based fashion browsing)

Resource of the Week
Will mobile ad display surpass web ad display?

SchneiderMike’s response to my question about why he wrote Location Based Marketing for Dummies as a “Dummies” brand and not his own can be found here.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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