This Week in Location Based Marketing – Episode 25: SCVNGR lands Amex, Groupon discounts concert tickets and Docomo does NFC with Twitter

Episode 25

recorded May 15, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

Subscribe to TWiLBM: Audio feed | Video Feed

This week:

Show highlights:
1. SCVNGR partners with American Express
2. NTT Docomo partners with Twitter on NFC follows and location based alerts in Japan
3. Maponics launches “Shopping Boundaries”
4. Navteq announces “Destination Maps” with Caeser’s Entertainment
5. Groupon and LiveNation connect to form GrouponLive.com for discounted concert tickets

Funding News
1. Microsoft buys SKYPE for a lot of money
2. TabbedOut raises $5.75M

Tool of the Week
DoubleDutch

Resource of the Week
Check-in Data: The Reality Behind The Hype

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Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-TWiLBMEpisode25322.mp3]

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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