This Week in Location Based Marketing – Episode 24: Shopkick kicks, Facebook pays plus Mocial, Mobiquity and Muzak

Episode 24

recorded May 8, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

Subscribe to TWiLBM: Audio feed | Video Feed

This week:

Show highlights:
1. Shopkick doubles user base to 1.4 million and signs Crate and Barrel
2. Facebook pays users to watch ads in games (for $3/hour)
3. Co-operative Group partners with O2 and makes you a Pepper too
4. Silverpop coins “Mocial”
5. Ace Marketing jumps into malls with Mobiquity Networks

Funding News
1. JiWire raises $20M
2. BuyWithMe acquires DealsDailyOnline
3. MoodMedia buys Muzak for $345M

Tool of the Week

Resource of the Week
9 killer tips for location-based marketing

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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