This Week in Location Based Marketing – Episode 18: Color (or colour) me this Batman

Episode 18

recorded March 27, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

NEW(ish)! Subscribe to TWiLBM: Audio feed | Video Feed

This week:

Show highlights:

1. Color launches location-based photo sharing
2. Groupon announces version 2.0 with local deals
3. DMTI releases Location Hub 2.0
4. CommScope takes on E911
5. Alzheimer’s Association launches Comfort Zone

Tool of the Week
GiftRocket

Resource of the Week
E-Consultancy Smart Park

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Great videocast again. This is the best analysis about Color and how the 42 Million is about more than their current Location Based photosharing App but the faith the VC’s have with Colour’s team’s vision and disruptive innovation skills. LivingSocial has been running location based deals through their app for a month. They’ve given local vendors iPads to run their own time sensitive deals, but if you buy and can’t make the deal, your purchase is returned. The problem is the “struggling” restaurants run pretty much the same deals everyday and iPads for every business must get expensive.

    Groupon, LivingSocial, Facebook, FourSquare,Google or even AT&T should create a simple self service vendor UI a la Google Adwords and then have their large sales forces last action be to go door to door and sign them all up. Someone will scale and own this space because checking in to multiple location Apps to connect, find reviews, deals and make reservations is not efficient. Having 10-15 Location Based Apps is akin to having 10-15 starkly diferent world wide webs each with their own unique language and navigation. I’d prefer a third party places consortium that created one registry system where like the post office, each individual and business owned its own mobile geo location the way it owns its own physical address and its own web domain.

  • Great videocast again. This is the best analysis about Color and how the 42 Million is about more than their current Location Based photosharing App but the faith the VC’s have with Colour’s team’s vision and disruptive innovation skills. LivingSocial has been running location based deals through their app for a month. They’ve given local vendors iPads to run their own time sensitive deals, but if you buy and can’t make the deal, your purchase is returned. The problem is the “struggling” restaurants run pretty much the same deals everyday and iPads for every business must get expensive.

    Groupon, LivingSocial, Facebook, FourSquare,Google or even AT&T should create a simple self service vendor UI a la Google Adwords and then have their large sales forces last action be to go door to door and sign them all up. Someone will scale and own this space because checking in to multiple location Apps to connect, find reviews, deals and make reservations is not efficient. Having 10-15 Location Based Apps is akin to having 10-15 starkly diferent world wide webs each with their own unique language and navigation. I’d prefer a third party places consortium that created one registry system where like the post office, each individual and business owned its own mobile geo location the way it owns its own physical address and its own web domain.

  • Hi Rick – thanks for reaching out!

    You bring up great points about the state of the location based services space right now – it is so fractured – but I wonder if this is just a sign of companies trying to settle on or find a business model. Companies like FootFeed are in the aggregating business and Asif and the Location Based Marketing Association are trying to rally enough industry support to create that “places registry” but that may take some time.

    This will all land somewhere between Facebook and Google when they really start taking this industry seriously – they simply can’t afford to lose the advertising game that this is becoming.

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