This Week in Location Based Marketing – Episode 15: Loopt tackles SXSW

Episode 15

recorded March 6, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

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This week:

Show highlights:

1. Dunkin’ Donuts partners with SCVNGR
2. Placecast teams with AT&T
3. Loopt Reward Alerts and the Schwag Wagon of SXSW
4. Group Messaging is the belle of the ball – the SXSW ball that is
5. IBM Location Analytics maps the sewers of Waterloo

Tool of the Week
TipSpot

Resource of the Week
Pillsbury Law

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Great videocast and insight into the leading edge of the marketing and social commerce revolution. I was particularly interested in the event “flash mob” event based deal you mentioned that Loopt is promoting. Deals driving not only online purchases but immediate action to potentially make our economy more efficient to eliminate “excess inventory”. Keep up the great work.

  • Great videocast and insight into the leading edge of the marketing and social commerce revolution. I was particularly interested in the event “flash mob” event based deal you mentioned that Loopt is promoting. Deals driving not only online purchases but immediate action to potentially make our economy more efficient to eliminate “excess inventory”. Keep up the great work.

  • Hi Rick – thank you for the comment! What you said is really the first powerful application (productive application) of this technology. I love the idea of generating revenue immediately and driving trafic immediately from mobile – there is a gap here so far. I also think there will be real benefit when it comes to expiring inventory and real-time deals. Can’t wait!

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