This Week in Location Based Marketing – Episode 10: Deals for the Commonwealth?

Episode 10

recorded January 30, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

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This week:

Show highlights:

1. Foursquare responds with real numbers – 6M users, 381M checkins
2. Microsoft gets into the survey business and finally talks about location and privacy – but why?
3. Is now the time for B2B location-based services? LinkedIn and Salesforce dip their toes in
4. Facebook to expand ‘Deals’ program in the UK (and maybe Canada) on Monday
5. SCVNGR + BFG & PlacePunch + FoodLion – looking at the food service market for LBM games

Resource of the Week
Goldrun – augmented reality for retail

Tool of the Week
MarketingProfs and a little plug for the Digital Marketing Forum where Asif is speaking this week

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Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-TWiLBMEpisode10974.mp3]

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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