The promise of location based marketing is that it will drive foot traffic to retail locations. The question we’ve all been struggling with is how can we use mobile to drive that traffic without giving away your shirt.
Enter Eli Portnoy and his company, ThinkNear.
I asked Eli to come on to UNTETHER.tv to walk us through how you can use mobile to bring people into your business during the natural downtime every business suffers through. We also dive into the reasons why they offer a 3-month trial and the process they have put in place in order to support their customers and ensure success.
Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-thinknear400.mp3]
About Eli Portnoy
Eli is the CEO of ThinkNear and is responsible for the overal health of the business and making sure the company reaches its full potential.
Eli was most recently a Product Manager at Amazon where he helped develop, market, and grow the Amazon Video On-Demand service. Previously he was a successful entrepreneur selling an automated telephone based recruitment platform to local merchants and was named one of the “Top Young Entrepreneurs” by BusinessWeek, the “21st Coolest Young Entrepreneur” by Inc. magazine, and a “Top Entrepreneur Under 30” by NY Daily News.
Eli earned a BA in International Relations and Political Science from the University of Pennsylvania, and an MBA from Harvard Business School.
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