The Tap Lab: How their first location-based game keeps players engaged for 25 minutes a day – with co-founder Dave Bisceglia

Can you turn the world into a location-based game, make it entertaining, make it engaging and make money from it?

That’s exactly what The Tap Lab is doing with their first release, Tap City. How are they doing it? How are they currently generating revenue? What does their revenue model look like in the future? How do they get their players to stick around for 25 minutes at a time? That’s what Dave Bisceglia, co-founder and CEO and I discuss at length during this episode.

Enjoy!

Download the audio version

Click here if you can’t see the video

Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-TheTapLab264.mp3]

About Dave Bisceglia

Dave Bisceglia

Dave is the Co-Founder and CEO of The Tap Lab, a Boston-based startup that develops social mobile games with a real-world twist. His focus is in game design and business development. The Tap Lab is a graduate of TechStars Boston and a finalist in MassChallenge 2011.

This episode is brought to you by:

Appcelerator
How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 25,000 apps at www.appcelerator.com

Macadamian
When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.

Pontiflex
Pontiflex powers a new category of mobile advertising called signup ads. So you’ve taken some of the advice that has come from UNTETHER.tv guests, built an app and now you are turning your attention to generating some hard earned revenue. Then you should be looking at Pontiflex AppLeads. Some of your peers who are using AppLeads are earning CPMs 100X the industry average. You can run signup ads from top brands and it won’t take your precious users out of your app.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */