If you’ve ever lost your phone you know the pain that TekTrak solves. It isn’t so much that the phone is gone it’s the fact that the phone has become your go to camera and you haven’t backed up in a while. It’s also that the phone has access to your personal life – and, thanks to Apple these days, a little more information than you want falling into a strangers hands.
TekTrak founder Arik Waldman takes us through the reasons he started the company, his pricing strategy, his investors, his product strategy and the unique viral marketing campaigns he’s undertaken to get the awareness up. He also dives into the tough sell that is pushing a preventative product in a young industry where people aren’t really thinking about this issue.
This is a great session and is, in many ways, symbolic of this generation of mobile business.
Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-TekTrak614.mp3]
About Arik Waldman
Arik Waldman is the co-founder and CEO of TekTrak, Inc., a mobile security company, helping people retrieve their lost mobile devices and secure any private information stored on the device.
Prior to TekTrak, Arik served in the Israeli Defense Forces. He was a Team Manager at the largest consulting firm in Israel, BDO Consulting, working mainly with high-tech start-up companies. His consulting experience includes strategy, corporate finance, market research, financial instruments and more, accompanying start-up companies from seed stage into successful IPOs. Arik holds a B.A. in Business Economics from UCLA and an MBA from UCLA Anderson.
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