Sprout: Why HTML 5 is the natural choice for in app advertising – with co-founder Carnet Williams

HTML 5 vs native apps. This has been a raging battle for developers since the dawn of man. One company looked at HTML 5 and thought it would make a great advertising platform so they started building tools to enable that vision.

Carnet Williams, co-founder of a company called Sprout (recently purchased by InMobi), shares his reasoning behind the focus on HTML 5, the advertising opportunities brought forward by the mobile industry, best practices for advertisers and app developers and a glimpse into the thinking of someone who has been standing at the intersection of HTML 5 and mobile advertising longer than anyone.

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About Carnat Williams

Carnet Williams

Prior to Sprout, Carnet built and sold several Facebook applications, founded ChipIn (a widget-based fundraising service), was a professional snowboarder, and ran International Trade Policy for The Nature Conservancy. Carnet has over a decade of experience in the high-tech and Internet industries, having been the Director of Business Development at TurboLinux, a Linux OS and enterprise solutions startup, and the co-founder of NetCorps, a nonprofit technology assistance organization in Oregon. Carnet graduated from the University of Berkeley and has a law degree from the University of Oregon School of Law.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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