Mobile Strategy isn’t for the marketing intern you just hired. The real value of mobile is in the implementation and to do it right you need to think about how you can use it to add value and engage deeper with customers. It also needs to be revisited, refreshed and reenergized more often than you think.
So why is mobile strategy so important? That’s why I asked Tim McLaughlin, President and Co-Founder of Siteworx to come on to UNTETHER.tv to figure out why most companies aren’t taking mobile strategy seriously. Tim’s advice? Take a mobile first approach.
Done right, your mobile strategy can be the most important step to deeper brand engagement. Done without a plan it can dent your brand.
Check out some of Tim’s videos on ClickZ here.
Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-Siteworx176.mp3]
About Tim McLaughlin
Tim McLaughlin is the President and Co-Founder of Siteworx, Inc., a leading interactive agency based in Reston, VA. Since 2002, McLaughlin has led the firm’s sales and partner strategy, resulting in consistent year-over-year growth in clients and revenue and a defined niche as one of the leading North American interactive agencies specializing in web content management (WCM) solutions. McLaughlin’s widespread and diverse background—comprising expertise in emerging technologies and interfaces, fluency in multiple programming languages and a wide range of architectures—fuels his ability to lead Siteworx’ multi-disciplinary consulting approach. As a result, Siteworx clients achieve proven improved results across virtually every key marketing and technology metric, i.e., brand resonance, user engagement, conversions, performance and scalability.
Tim is a member of Open Source for America, The Founder’s Institute, and Mind Share Class of 2010 and frequently evangelizes on the topics of multi-channel content management, mobile platform strategies and interactive interface design and development strategies. Tim is frequently cited in trade and business media, including features in the Wall Street Journal, CMSWire, Executive Travel Magazine, DMNews, Mobile Commerce Daily, and Federal News Radio.
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