Retail Prophet: What the coming retail and mobile collision means for consumers and retailers – with retail futurist Doug Stephens
Quick, what industry is currently being disrupted at a rate not seen since worldwide overnight shipping was invented?
Quick, what industry is at the crossroads of “way too much change” and “way too many options” thanks to mobile?
To say mobile will be disruptive to the retail industry is an understatement. We are already seeing the first and second waves of mobile influence on the consumer decision making process, on the retail experience and even on prices. We are already seeing margins being trimmed, sales being lost (sometimes stolen) and competition getting even more fierce. We are already seeing the local retail experience become arguably the most coveted and heated battle in retail history.
Not to mention large, big-box retailers becoming the “window shopping” outlets for anyone with a smartphone and a little smarts.
Disruptive? I’d say. And we’ve only just begun says Doug Stephens, one of the only retail futurists on this planet and principle at Retail Prophet.
In this crazy insightful episode Doug walks us through the massive changes the retail industry is undergoing today, what is in store just a few short years down the road and how consumers and retailers will embrace and benefit from the mobile-retail mass merger we are heading towards.
This is a forward thinking session with one of the industry’s best mind on this subject and Doug’s insight is something you can’t – and shouldn’t – miss.
Listen to the audio version now: :
About Doug Stephens
Doug Stephens is thought by many to be one of the world’s only retail industry futurists.
His intellectual work and thinking have influenced many of North America’s best known retailers and brands including Wal-Mart, Home Depot, Hudson’s Bay Company, Disney, Loblaw and Benjamin Moore.
Prior to founding Retail Prophet Consulting Doug spent 20 years in retail holding senior international roles, including the leadership of one of New York City’s most iconic retail chains.
Doug is the author of Retail Prophet’s Shift 2020 Retail Trends Report and a member of the Retail Wire Brain Trust. He is alsofounder of the Retail Prophets industry think-tank and a Contributing Blogger to Technorati’s business channel. In addition, Doug sits on the advisory board of the Location-Based Marketing Association.
When not consulting, Doug is a highly sought after speaker, writer and opinion leader for business media on trends and changes in retailing and consumerism.
Doug is also a contributor to CTV’s tech show App Central TV.
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