QRANK: How this location aware game has a 70% player retention rate — with CEO Rodney Gibbs

Trivia isn’t trivial that’s for sure.

Rodney Gibbs is a serial entrepreneur and game player and QRANK (pronounced “crank”) combines his startup prowess, his ability to ship games and the power of mobile – and people are coming to play every day.

This is the story of why he built QRANK, the growth curve (300,000 players and adding 1500 per day), revenue model, the science behind limiting people to one game per day and the kind of opportunities this game has opened up that were beyond the business plan – always the most telling that an idea has legs.

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About Rodney Gibbs

Rodney Gibbs
Rodney co-founded the Fizz Factor game studio and negotiated its acquisition by Amaze Entertainment. He remained with the company for eight years, during which time he led production, operations and business development. As executive producer, he shipped 17 titles for many of the world’s largest game publishers and franchises. Active in the game industry and Austin’s digital media community, Rodney frequently speaks at conferences and events on digital entertainment. He serves on the boards of the International Game Developers Association the Austin Film Society, and KUT, Austin’s NPR affiliate.

This episode is brought to you by:
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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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