NightAlly: Why branding needs to be part of the mobile product planning process – with founder Robert Smith

How important is brand when competing with hundreds of thousands of apps in the various stores? To some, not as important as it should be to their detriment. What goes into a good brand? That’s what this discussion with Robert Smith, owner of Greenmelon and developer of NightAlly a mobile application for personal safety is about.

During this episode Robert walks us through the process he went through while branding his suite of applications before a line of code was written, the reasoning behind the app names, how to evoke the appropriate emotional response and the lessons he’s learned along the way of good and bad branding.

If you’ve ever wondered if brand is important or how branding should fit into your product planning, this is the episode for you.


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About Robert Smith

Robert Smith
Robert Smith is founder and creative director of Greenmelon. His work has been singled out through numerous awards of distinction from professional organizations, and has been featured in international trade magazines including Communication Arts, How and Applied Arts, as well as several hardbound industry publications. He frequently speaks on design issues and is a past vice-president of an accredited provincial design association.

This episode is brought to you by:

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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