NeoMedia: How the QR code has emerged as the perfect gateway for mobile marketing – with CEO Laura Marriott

There has been so much talk about QR codes and 2D barcodes and how they can help market your product or service and then effectively track activity based on those codes. I’ve also seen some great and not-so-great implementations but what really does work?

I set out to find an expert to finally answer that question and the name that kept resurfacing was Laura Marriott, CEO of NeoMedia.

This episode focuses on those simple, powerful and misunderstood codes – how and when to use them, why use them and some of the simple ways that you can bring them into your marketing campaigns. We also dive down into the long-term impact of putting this kind of power into the consumer’s hands.

Enjoy!

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About Laura Marriott

Laura Marriott
Ms. Marriott has been Chief Executive Officer (“CEO”) and Board Chairperson (acting) since October 2010. Prior to this she served as NeoMedia’s Chief Marketing Officer and has been an active member of the NeoMedia Board of Directors since January 2009. Before joining NeoMedia, Ms. Marriott ran her own mobile consultancy helping companies engage the mobile channel in their day to day business. Ms. Marriott has also served as President of the Mobile Marketing Association (“MMA”) from 2005 – 2009 and, earlier, as Director of Marketing for Intrado, Inc. During her tenure at the MMA, the organization’s membership experienced substantial growth, established global headquarters and regional chapters throughout the world, and developed guidelines for the industry. Named one of the industry’s Mobile Women to Watch 2010 by Mobile Marketer, Top 50 US Executives by Mobile Entertainment and Top 10 Women in Wireless by FierceMarkets, Marriott is highly regarded for her global voice and expertise on mobile marketing. Marriott is published in industry publications and quoted in broadcast, print, and radio world-wide.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • CEO

    Laura is very sharp and knows her stuff. But Laura started her intro talking about NeoMedia’s IP (funny/sad thing is that before I started listening I was betting that would be the case, so not surprise there), which means the mentality of Neomedia with respect to IP (that is trolling, and prob around 048) has not changed. Yes the concept of barcodes in general *and* indirect references have been around for over 20 years. (NeoMedia is well positioned but must focus on prodcuts and value instead)…

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