myRete: How they reached 3 million downloads, 2 billion text messages and $1 million in revenue with their first product, WhosHere – with co-founder Stephen Smith

Social networking apps are now an industry within the mobile world and it seems that there is a new entrant popping up every month pushing the boundaries of human to human interaction via smartphones. So I went hunting for an original – one of the first of these companies to market and found myRete, makers of WhosHere.

Co-founder Stephen Smith and his partner launched WhosHere in 2008 when there were only a handful of apps in Apple’s AppStore and since then it has been downloaded over 3,000,000 times, users have exchanged over 3 billion text messages and they have recently announced revenue of over $1 million.

This is the story of WhosHere – the reason why they started it, how they have generated revenue (very interesting use of virtual goods), how they scaled their infrastructure, how they innovate within their product and how they have bootstrapped this to profitability.

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About Stephen Smith

Stephen Smith
Experienced GM with 15 plus years of successful product development and deployment experience bringing about the next wave of social networking – proximity social networking. Product strategy and development. Dynamic public speaker. Recent presentations have been made to the Airline Payment Summit, ACTE, NBTA and the UN Young Entrepreneurs World Summit.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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