MomentFeed: How to measure your location based marketing investment – with founder Rob Reed

Location analytics is a new industry to a new industry – location-based marketing. We all know, intuitively, the power that mobile holds when it comes to marketing to nearby consumers but the question of ROI is now creeping into the conversation more and more.

Enter Rob Reed and his mobile analytics company, MomentFeed.

How important is location to your business? How do you use mobile technologies and software to bring more people to your business? How do you measure success? How do you know what to change? What outcomes should you expect when you engage with a location based service? What is mobile analytics?

These are just some of the topics we cover in this all-encompassing, seminal conversation on justifying investment in location based services. This is definitely a session that is not to be missed as Rob offers up great insight into this industry and what to start doing and not doing in your location strategy.

Enjoy!

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About Rob Reed

Rob Reed

I’m an entrepreneur, journalist, and marketer with 15 years of experience in publishing, alternative energy, and web technology. I’ve been involved with raising more than $60 million of investment capital and generating more than $200 million in direct value.

Most recently, I served as Vice President of Marketing and Government Relations for Zumbox, a web-based platform for the delivery of postal mail. Among other things, I developed key partnerships with the mayors of San Francisco, New York City, Minneapolis, and others. My experience with Zumbox as a location-based platform coupled with the revolution in smartphone technology inspired me to start MomentFeed.

I’m also the founder of Max Gladwell, a leading independent blog covering social media, sustainability, and entrepreneurship. I’ve been syndicated on more than 85 blogs including The Huffington Post, Mashable, and Treehugger. I’ve also been listed twice among the Top 100 Social Media and Internet Marketing Bloggers (#32).
Between web-based ventures, I spent a couple years traveling the world and chasing winter to write The Way of the Snowboarder, a book on the history and people of the sport. I spent another three years in the biofuels industry. I was on the founding team of Earth Biofuels and Conserv Fuel, where I built Willie Nelson’s “BioWillie” brand of biodiesel and worked with Julia Roberts on a clean school bus campaign that triggered a successful legislative initiative with California Senate Majority Leader Dean Florez.

MomentFeed represents the culmination of my experience as an entrepreneur and marketer. We bridge the divide between marketers and the location-based services (LBS) industry through a mix of strategy, technology, and creative vision.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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