Mobile Commerce, M-Commerce, mobile checkouts, QR codes, NFC, in-store, near-store – what is state of mobile commerce and how do you as a consumer or retailer start to use, leverage and drive commerce from a mobile device?
These are the questions that are burning holes in our heads and starting to burn holes in our pockets and the reason why I asked John Caron, SVP Marketing for Modiv Media – a 10 year old company right in the middle of mobile commerce and the entire mobile selling experience – on for an episode.
We dive deep into best practices in mobile commerce, how to start selling to the millions of mobile devices that flow in and out of your business each year, how to build customer loyalty and connect around purchasing product.
This is an incredible session on this relevant and important topic of mobile commerce – watch and learn from John just as I did!
Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-ModivMedia480.mp3]
About John Caron
Bringing more than 20 years of management and entrepreneurial experience in digital media technology and services, John is responsible for Modiv’s marketing and business development initiatives. Through innovative programs, John has been a driving force behind the success of a half-dozen early-stage and high-growth companies including ATG, Gartner, and Compuware. At e-commerce pioneer ATG, John developed the marketing strategies that drove the company’s revenues from $25M to $165M. During his tenure at Gartner, a billion dollar global technology
research and consulting firm, John’s team oversaw the global rebuild of sales efficacy and customer loyalty programs. John is a frequent speaker in both technology and academia including guest lecturing at Harvard, Babson, Emerson and Northeastern. John holds Bachelor Degrees in Marketing and Finance from Syracuse University.
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