MobileFuse: How to work with a mobile ad network to control and build your brand – with CEO Ken Harlan

How do you generate revenue from mobile ads? What exactly does “85 million uniques” mean? What is the fastest and most direct route to target your specific demographic? How do you use mobile to test new markets via mobile ads? These are just some of the questions tackled in this episode with Ken Harlan, CEO of MobileFuse.

A lot of developers are struggling to figure this out and Ken dives deep into tactics, trends and future revenue opportunities within the mobile ad network – we even discuss the process he went through to build his company.

If you’ve got questions about mobile ad networks and are looking for some tactical ideas to implement, Ken offers nuggets that you can take and use today.

Enjoy!

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About Ken Harlan

Ken Harlan
Kenneth M. Harlan is the CEO of MobileFuse. Ken is also co-founder and President of ToneFuse.
Ken has diverse experience in all aspects of internet advertising, but is particularly expert in lead generation and ad networks. Prior to serving as President of MobileFuse and ToneFuse, Ken was the President of Inuvo’s Network division, which includes a click fraud protected cost-per-click network, an affiliate software company, and an affiliate network. Prior to that, Ken founded PrimaryAds, an affiliate network, at the end of 2003 and developed it into one of the leading performance marketing companies before selling it to Inuvo (then Think Partnership) in 2005.

Before founding PrimaryAds, Ken worked at EMC Corporation’s New York sales office, Interequity Capital Partners, a venture capital firm and an SBIC, and as an auditor for Deloitte & Touche.

Ken received an MBA from Cornell University and a BS in Accounting from Rutgers University. Ken is a certified public accountant and guest lecturer at Cornell’s Johnson School of Management.


This episode is brought to you by:

Appcelerator
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Pontiflex
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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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