Mobile Marketing is Mainstream: IABC Interview

I was interviewed by the International Association of Business Communicators (IABC) about mobile marketing. This is a great primer and MUCH shorter than anything I post on UNTETHER.tv.

Mobile Marketing Is Mainstream
For more than a decade mobile has been the ‘next big thing’, but in 2010 it arrived with a vengeance. Mobile web, texting, location based marketing, commerce and social media all funnel down to the handheld device. Jud Rasmussen sits with highly sought after mobile expert, business consultant and Untether.tv founder Rob Woodbridge to develop a better understanding of today’s mobile marketing industry, the non-relevance of devices, marketing metrics and how every company can begin to test the mobile waters.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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