Loyalize: How companies and brands can use mobile to bridge the distance between our couch and our televisions – with CEO Todd Greene

I asked Todd Greene, co-founder and CEO of Loyalize to come on to UNTETHER.tv and talk about how companies and brands can engage with their customers in real-time from their smartphones or tablets.

Often times the gap between our couch and the television or our seats and the stage may be only a few feet but the distance is far greater than that when we want to interact or offer an opinion on what we are watching or participating in. This entire episode is focused on how and why companies are and should be taking advantage of the mobile platform to gain insight and start conversations with their customers.


** please note that there is some hissing in the audio that I can’t seem to get rid of. If you have any suggestions, please let me know and I’ll repost. Thanks!

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Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-loyalize687.mp3]

About Todd Greene

Todd Greene
Todd is the co-founder and CEO of Loyalize. As an entreprenuer who has founded and successfully sold companies across the software spectrum, Todd launched Loyalize with a vision to revolutionize the way audiences participate. Todd leads the Loyalize product and business strategy, working with the growing Loyalize team to deliver exceptional consumer experiences to market. As CEO of Loyalize’s sister company and successful social recommendation network site Trusted Opinion, Todd launched and grew the company to over 1M members worldwide. Todd previously was founder and CTO of CascadeWorks, a company providing Services Procument solutions to companies like Texas Instruments, Charles Schwab, and ABN Amro, and acquired by Elance. After working with companies like GE, SGI, and Quantum while a consultant at Price Waterhouse, Todd joined NetDynamics (sold to Sun Microsystems in 1998) to help create a truly game-changing product: the first application server built for the Internet. Todd has a B.S. in Computer Science from San Diego State University and lives in San Francisco with his wife and two children.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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