One of the main tenants of mobile is the direct line to consumers which should allow for a higher level of personalization and lead to a higher degree of customer loyalty.
But how? This seems like a pretty steep mountain to climb – especially after the same thing was promised on the web.
This is exactly why I asked Michael Ahearn, co-founder and VP Strategic Marketing at iLoop Mobile on to the show – and it is packed with tactics you can use right away to engage more deeply with your customers via mobile. Michael knows this industry. He walks us through the process they use to make sure those tactics ensure success.
This is a wide-ranging, long-form episode with an incredible amount of actionable take-aways for your viewing pleasure.
Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-iloopmobile555.mp3]
About Michael Ahearn
As VP of Strategic Marketing at iLoop Mobile, Michael Ahearn helps brands, marketing agencies and media companies formulate breakthrough mobile marketing strategies and campaigns. iLoop Mobile’s clients include Coca-Cola, Western Union, HP, Lexus, Experian, Visa, Comcast, Paramount, Warner Bros., E! Entertainment, TMZ, Weather Channel, CNN, Access360, imc2, Ogilvy, AKQA, T3, Harte-Hanks, Merkle, Money Mailer, and many other tier one companies. As a co-founder of iLoop Mobile, Michael was an early evangelist for mobile marketing in the US, has co-authored academic papers, and has helped countless customers gain the experience necessary to succeed with mobile marketing. Michael is a frequent speaker and has been featured at ad:tech, CTIA, the Mobile Marketing Association, the Direct Marketing Association, Mobile Healthcare Summit 2011, Entertainment and Media Forum, Mobile Marketer Summit, NXTComm, Digital Hollywood, Mobile Broadband Americas, National Sports Marketing Network, LiquidNet, and the Institute for International Research. He was on the North American Board of Directors of the Mobile Marketing Association in 2010. He has Bachelor Degrees in Mass Communications and French from the University of California Berkeley with a postgraduate degree in media and music production from the University of Surrey in England.
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