How Zaarly went from idea to Ashton Kutcher to $14.1 million to Meg Whitman in 7 months – with co-founder Eric Koester

How does a company go from an idea – formulated on a Friday evening, to accepting an investment from Ashton Kutcher a week later, to closing a $14 million Series A from Kleiner Perkins and having Meg Whitman on their board of directors within 7 months?

That’s been Zaarly‘s story to date and this session is how they did it, their vision and a glimpse into their future all told by co-founder and COO, Eric Koester.

Zaarly is a real-time, location-enabled buyer powered market – and I wonder if we are witnessing the future of work.


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About Eric Koester
Eric KoesterEric, Zaarly’s COO, brings a broad range of experience in strategic, marketing, financial, legal and operations management. Eric has co-founded several businesses including Learn That Name, which was acquired in 2010.

Eric most recently served as VP Operations & General Counsel at Appature Inc., a cloud-based relationship marketing software company. Prior to joining Appature in 2010, Eric was a corporate and securities attorney for Cooley LLP where he represented public and private technology, energy and life sciences companies, venture capital firms and investment banks in a wide range of transactions, including public offerings, mergers and acquisitions, securities issuances, technology licensing transactions, corporate partnerships, commercial agreements and venture capital financings.

Before joining Cooley, Eric was the Financial Reporting Manager at Ventana Medical Systems, a leading diagnostics company acquired by Roche in 2008. Eric began his career in Morgan Stanley’s financial advisory services group. He holds a JD from The George Washington University School of Law, BA in Business Administration from Marquette University and is a certified public accountant in the State of Washington.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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