We are entering into the next phase of mobile in the enterprise according to Johann Huber-Gutierrez, Mobile Strategy & Product Development (Macy’s & Bloomingdale’s). The first phase, occurring during the past 2+ years, saw the webinization of the mobile environment to quasi success – companies copied their competitors mobile strategy without really committing to the platform. This caused a lot of money to be spent and a lot of failed starts.
What does this next phase look like? Who are some of the early companies we can celebrate? What have been some of the challenges moving out of the first phase? What are some of the metrics we use today that aren’t telling the whole story? Where should companies start getting in to mobile?
Johann is a passionate mobile evangelist and this episode is jammed with content.
Listen to the audio version now: [audio: http://blip.tv/file/get/Untether-JohannHuberGutierrez886.mp3]
About Johann Huber-Gutierrez
A pioneer in cross-platform marketing and commerce, with global experience spanning Europe, Asia, and the USA. He has developed and introduced a wide range of cutting edge technologies to enable and support cross-channel marketing and multi-channel commerce in his work with companies such as Sprint, Merck, Ogilvy, Lacoste, Bauer, Lotte, LIONSGATE, Fiat, Manchester United, Coty, Ford and other Fortune 500 companies on innovative mobile and digital marketing strategies and campaigns. Most recently, he has been a key contributor to cross-channel strategies and product development for Macy’s and Bloomingdale’s.
In addition, he has a deep background in startups and pioneering innovative technologies with commerce and marketing applications. He partnered with a team from NASA in Evryx Technologies, where he contributed to the development of mobile visual search technologies used by companies such as Barnes & Noble, OMD, Nestle, Buy.com, and others. While at Evryx Technologies, he was responsible for the creation of the largest mobile price comparison engine in Japan, and the first multi-modal mobile and augmented reality search platform utilizing a comprehensive range of recognition, contextual, behavioral, and location awareness technologies. He worked with companies such as GetJar.com, the world’s largest open platform app. store, on mobile application management, monetization, and marketing, and has also been a recognized as an industry expert by Forbes.com, where he has been a contributor to Forbe’s list of America’s Most Promising Companies.
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