The promise of mobile runs across all industries and the information we are seeing out there is that generic. Mobile enhances sales. Mobile decreases support costs. Mobile draws customers. Mobile increases loyalty. Mobile increases revenue.
But how does the hospitality industry use mobile to do this?
It is for this reason that I asked Michael Ahearn, VP Strategic Marketing at iLoop, to highlight certain key mobile tactics that make sense for the hospitality industry to start doing to enhance and grow their business.
Listen to the audio version now: [audio: http://blip.tv/file/get/Untether-iLoop975.mp3]
About Michael Ahearn
As VP of Strategic Marketing at iLoop Mobile, Michael Ahearn helps brands, marketing agencies and media companies formulate breakthrough mobile marketing strategies and campaigns. iLoop Mobile’s clients include Coca-Cola, Western Union, HP, Lexus, Experian, Visa, Comcast, Paramount, Warner Bros., E! Entertainment, TMZ, Weather Channel, CNN, Access360, imc2, Ogilvy, AKQA, T3, Harte-Hanks, Merkle, Money Mailer, and many other tier one companies. As a co-founder of iLoop Mobile, Michael was an early evangelist for mobile marketing in the US, has co-authored academic papers, and has helped countless customers gain the experience necessary to succeed with mobile marketing. Michael is a frequent speaker and has been featured at ad:tech, CTIA, the Mobile Marketing Association, the Direct Marketing Association, Mobile Healthcare Summit 2011, Entertainment and Media Forum, Mobile Marketer Summit, NXTComm, Digital Hollywood, Mobile Broadband Americas, National Sports Marketing Network, LiquidNet, and the Institute for International Research. He was on the North American Board of Directors of the Mobile Marketing Association in 2010. He has Bachelor Degrees in Mass Communications and French from the University of California Berkeley with a postgraduate degree in media and music production from the University of Surrey in England.
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