How the socialization of mobile commerce will impact the industry – with John Caron of Modiv Media

What does 2012 hold for mobile commerce? What big trends are driving the connected shopping experience? How does the socialization of commerce impact purchase behaviours? How do retailers engage customers while they browse the aisles of their stores?

On a quest to bring some simple answers to these sometimes very complex concepts I invited John Caron, SVP Marketing for Modiv Media, back on to the show to talk more about the mobile commerce experience and how this industry is shaping up heading into the new year.

If you missed our first episode, you can find it here: Modiv Media: How to bring mobile commerce to your business to sell product to your customers – with SVP John Caron.


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About John Caron

John Caron
Bringing more than 20 years of management and entrepreneurial experience in digital media technology and services, John is responsible for Modiv’s marketing and business development initiatives. Through innovative programs, John has been a driving force behind the success of a half-dozen early-stage and high-growth companies including ATG, Gartner, and Compuware. At e-commerce pioneer ATG, John developed the marketing strategies that drove the company’s revenues from $25M to $165M. During his tenure at Gartner, a billion dollar global technology
research and consulting firm, John’s team oversaw the global rebuild of sales efficacy and customer loyalty programs. John is a frequent speaker in both technology and academia including guest lecturing at Harvard, Babson, Emerson and Northeastern. John holds Bachelor Degrees in Marketing and Finance from Syracuse University.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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