How textPlus is attacking the phone stack and why 25,000,000 downloads is just the start – with co-founder Scott Lahman

On first pass textPlus could be misconstrued as a simple SMS or group texting alternative – that has been downloaded over 25 million times. Once you take a look the team behind the company you quickly realize this isn’t your average company chasing the average outcome.

Scott Lahman and his team at textPlus have already proven themselves as a founding team having sold their mobile game company JAMDAT to EA for $680 million in 2006. That same team is now attacking the phone stack with textPlus – with text and now voice services.

This great conversation with Scott covers his vision for textPlus, how they are working to make communications seamless for the consumer, why they are attacking the stack instead of building on top of it, what the transition was for him from a product to sponsorship revenue model and where he sees the disruption happening in his space.


Download the audio version

Click here if you can’t see the video

Listen to the audio version now: [audio:][/ismembe]

Be sure to subscribe to iTunes to be notified on all future episodes (they are free for the first week!): Audio or Video

About Scott Lahman
Scott LahmanScott is Founder and CEO of GOGII, Inc. GOGII’s mission is “freeing communication, and its flagship product, textPlus, has been downloaded almost 25 million times on Android and iOS alone.
In March 2000, Scott Founded JAMDAT Mobile with Austin Murray and
 Zachary Norman. JAMDAT Mobile had a successful IPO in 2004 and was eventually 
sold to Electronic Arts for $680 million in February 2006. Scott served as JAMDAT’s 
President, and built a worldwide, industry leading deployment and studio operation capable of releasing tens of thousands of versions of its software on a monthly basis.

Prior to founding JAMDAT, Scott joined Activision in 1994 as one of the first several dozen
 employees of Bobby Kotick’s restart. At Activision, Scott served in a variety of roles and was elevated to Vice President, Studios in 1997 where he ran Activision’s largest internal studio. As a corporate officer,
 Scott was on Activision’s M&A team responsible for integrating multiple acquisitions 
as well as representing the company in outward corporate sales.

Scott began his career in the film and television industry, most notably as a development
 executive for Robert De Niro’s Tribeca Productions from 1990 to 1994. In 1994, Scott was part of the founding team for Tribeca Interactive – which became the bridge to Activision and a career change to tech.
Scott holds a BA 
from Columbia University

Scott lives in Venice Beach with his wife and two children and spends free time with them pursuing a variety of “ings.” These include traveling, fishing, cycling, hiking, swimming, skiing, reading and surfing (web only).

This episode is brought to you by:

How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 25,000 apps at

When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */