How mobile will save the television industry – with Umami co-founder, Scott Rosenberg

Television. That big black glowing box in every living room, bedroom and kitchen around the world is under siege. What once was a battle of network giants, holding advertisers and viewers hostage has turned into a viewer revolution because of the infiltration of mobile devices.

While from the outside it looks like television as it currently stands is still in the drivers seat but that is changing whether TV stations, content creators or manufacturers are ready or not. Mobiles, tablets, laptops – these things more and more of us carry were, at one point, innocuous, but are now a danger to this industry.

Umami is a new breed of company vying to bring augmented value to the television shows we are watching through these mobile devices. This isn’t a new problem – one Umami CEO Scott Rosenberg has been trying to tackle for many years – but we can all agree things are a little different now with so much computing power in our hands.

What does the future of TV look like? This is a quick glimpse of something that will not look, act or be the same as your fathers television experience.


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About Scott Rosenberg
Scott RosenbergScott Rosenberg is CEO and Co-Founder of Umami, a venture-backed NYC startup whose synchronous companion TV platform delivers rich interactive content to consumers as they watch TV, while dramatically simplifying the process for programmers to create companion TV experiences. Scott has spent his career at the intersection of TV and technology with leadership roles in engineering, product and sales. Prior to Umami, Scott was VP of Advanced Advertising at Gemstar-TV Guide (acquired by Rovi), where he led sales and strategy for their interactive TV advertising business.

Previously, Scott led product at BlackArrow, a provider of VOD ad serving solutions for TV networks and cable operators. At DVR pioneer ReplayTV, Scott led an engineering team that launched the first DVR advertising in 2000. Scott has also held product roles and engineering roles at Intel and Analog Devices, where he developed chips and systems for TV and mobile platforms. Scott holds a B.S.E. in Computer Science from Princeton, an M.S. in EE/CS from MIT, and an MBA from MIT/Sloan. He was also a Fulbright Fellow to Japan.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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