Forecast: How to use mobile to influence the future – with co-founder René Pinnell

If ever there was an idea that marketers, consumers and businesses should like it is Forecast. A small Austin-based mobile startup with a ton of experience and a clarity of thinking that is mature beyond their months in business.

Forecast is a play on the check-in: Instead of telling people where you are or have been, they allow you to tell people where you are going to be at a certain time. This is a subtle difference with incredible upside which is why I asked René Pinnell, co-founder and CEO, to come on and talk about what they are doing.

This episode isn’t just about innovating in the mobile check-in world. Nor is it just about the complete change in business they went through after SXSW (their first product was Hurricane Party) and the lessons learned during that process. This episode epitomizes the breakneck speed the mobile industry is running at – 1000mph and 1 inch off the ground – and the type of entrepreneur that can adapt, refocus and innovate at that speed.

What sets a company apart from their competitors: Is it the idea? Is it the team? Is it the timing? Is it the ability to change?Is it the way you define the opportunity? With René and his team the answer is yes to all the above.


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About René Pinnell

Rene Pinnell

René finished one year of graduate school before dropping out to start Hurricane Party. While pursuing an MFA in Design at the University of Texas at Austin René was awarded a $100,000 research grant to development a mobile app that displays room level energy data and incentivized building occupants to reduce their individual energy consumption. In a previous life René Pinnell wrote, directed, and produced for film, television, and theater. From 2004 to 2007 he directed and produced 30 episodes of the acclaimed comedy show “Backpack Picnic,” as well as the MTV Pilot “Meet the Bulldogs.” Most recently René Pinnell co-directed The King of Texas, a feature documentary that premiered at the 2008 SXSW Film Festival and was distributed internationally on DVD by Watchmaker Films.

René was the runner-up for the Perfect Attendance Award 2010.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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