Is mobile strategy a speciality or can any digital agency build one for you? This question is why I asked Olof Schybergson to come on UNTETHER.tv. Olof’s company, Fjord is a digital service design company that has been around for 10 years and have witnessed the good, the bad and the ugly in mobile implementation.
Olof offers some great insight into the role of mobile strategy – the bias of the agency mindset and how that will impact the success of your digital strategy for example – and key ways to ensure success as you venture into the ether.
This episode is full of real-life examples and down to earth advice on how to bring mobile into your company in a way that ensures success.
Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-fjord198.mp3]
About Olof Schybergson
At Fjord, they create digital products and services for people on the move. Most of the solutions they create have mobile components, but the delivery is often spanning other platforms such as the web, digital TV and computer applications. As the CEO, Olof supports and directs the work in Fjord’s four offices.
Olof has years of experience collaborating with major clients across the US and Europe to develop innovative services and user experiences across various digital platforms. Previously he was creative director at Razorfish London. He holds an MA in Information and Graphic Design from De Montfort University. He takes a lead role in some of Fjord’s most important projects, driving creativity and quality, to ensure solutions achieve Fjord’s world class innovation standards
This episode is brought to you by:
How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 13,000 apps at www.appcelerator.com
When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.
Pontiflex powers a new category of mobile advertising called signup ads. So you’ve taken some of the advice that has come from UNTETHER.tv guests, built an app and now you are turning your attention to generating some hard earned revenue. Then you should be looking at Pontiflex AppLeads. Some of your peers who are using AppLeads are earning CPMs 100X the industry average. You can run signup ads from top brands and it won’t take your precious users out of your app.