Fjord: How to create a mobile strategy that supports your business – with CEO Olof Schybergson

Is mobile strategy a speciality or can any digital agency build one for you? This question is why I asked Olof Schybergson to come on UNTETHER.tv. Olof’s company, Fjord is a digital service design company that has been around for 10 years and have witnessed the good, the bad and the ugly in mobile implementation.

Olof offers some great insight into the role of mobile strategy – the bias of the agency mindset and how that will impact the success of your digital strategy for example – and key ways to ensure success as you venture into the ether.

This episode is full of real-life examples and down to earth advice on how to bring mobile into your company in a way that ensures success.

Enjoy!

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About Olof Schybergson

 Olof Schybergson
At Fjord, they create digital products and services for people on the move. Most of the solutions they create have mobile components, but the delivery is often spanning other platforms such as the web, digital TV and computer applications. As the CEO, Olof supports and directs the work in Fjord’s four offices.

Olof has years of experience collaborating with major clients across the US and Europe to develop innovative services and user experiences across various digital platforms. Previously he was creative director at Razorfish London. He holds an MA in Information and Graphic Design from De Montfort University. He takes a lead role in some of Fjord’s most important projects, driving creativity and quality, to ensure solutions achieve Fjord’s world class innovation standards

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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