FastSociety: Why personality and branding are more important than engineering – with co-founder Matthew Rosenberg
If you’ve ever wanted to understand what it takes to start, bootstrap and run a company then listen to what Matthew Rosenberg says in this episode.
What started as a discussion about his company’s latest product, FastSociety, quickly diverged into a conversation that I can only describe as being about hustle. How has Matthew and his talented team built their company? They’ve stayed hungry – one of the hungriest teams out there – and have a very clear identity, they know what and who they are.
This isn’t a story about a technology, it really is about effective branding, understanding your target customer and building a service or product that fits with that customer. It’s also a conversation around true entrepreneurial spirit – about the desire to shake things up because that’s what entrepreneurs do.
There are way too many nuggets that come from this episode so watch or listen as Matthew describes his company’s growth, aspirations and influences. It is honest, authentic and will leave a lasting impact.
Listen to the audio version now:
About Matthew Rosenberg
Matthew Rosenberg is an interactive strategist and a founder of onebluebrick. You can find him wandering the streets of New York between 14th and Canal muttering about how branded organic social experiences will make everyone’s lives better.
Before co-founding onebluebrick he had the pleasure of learning about online media sales from Yahoo!, experiencing offline advertising with MTV, understanding the music business with Columbia Records, and slinging the best water in the world with Vitamin Water.
This episode is brought to you by:
How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 13,000 apps at www.appcelerator.com
When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.
FreshBooks is an easy to use online invoicing service that saves you time, get’s you paid faster and makes you look professional. I’ve been using the service for 4 years and love it. When you sign up for your free account, be sure to mention that you heard about them from UNTETHER.tv!