Duda Mobile: How to build a mobile website to drive revenue and brand engagement – with Itai Sadan, co-founder and CEO

Mobile websites. Everyone is talking about the need to have one but why? What is the value of having a website built from the ground up for mobile devices? What are some of the best practices in building and using mobile websites for your business? What are some examples of great mobile websites? Which ones stink?

These questions – and MANY more – are the reason I asked Itai Sadan, co-founder and CEO of Duda Mobile, on to UNTETHER.tv. Itai offers some great commentary on the need for a strategy and reason for implementing what seems to be a natural extension to what we do on the web – simple in idea, somewhat challenging in executing properly.

There are lots of takeaways from this session that should help cement your mobile website strategy and the reasons for moving into this space (hint: if it isn’t generating revenue or deepening a bond between you and your customer, question everything).

As a side note: Do you have an example of a great mobile website? Leave it as a comment for me to see!


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About Itai Sadan

Itai Sadan

Itai has over 10 years of experience in business development, partner management, program management and development. Prior to founding DudaMobile, Itai was a director at SAP where he managed the SAP Discovery System program and was in charge of relationships with IBM, HP and Fujitsu. Prior to that Itai worked for Amdocs, Finjan and InterSight (a start-up for data storage which he founded at age 21). Itai has a BSc. Computer Science & Mathematics from the Ben Gurion University in Israel.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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