Daily Mobile Minute #69: QR codes are only half mobile

A recent AT&T survey of marketing professionals indicated 88% of them were going to spend more on mobile marketing in 2012 and most of them were thinking QR codes were the way to go. Be careful not to get lazy – putting a QR code on a product or in an ad is the easy part.




About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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