Daily Mobile Minute #48: Start using QR codes properly

Ever scanned a QR code and been taken to someones normal, everyday website and thought “well, I’ll never do that again” – me too. People, stop using QR codes improperly. Stop or interested people will start ignoring yours.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Drew Gragg

    Rob, what about for editorial features? Is it worth using a QR code to offer print readers an easy way to a special online feature connected to the topic or story they’re reading about? 

  • Hi Drew. Yes, 100%, as long as the content on the other end of the QR code is relevant to the article in the paper and offers something different or in addition to the article itself. Don’t simply send them to a digital version of the article with enhancements – send them to the enhancements or preferably content that is written specifically for the mobile experience.

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