Daily Mobile Minute #45: Batch and the celebrity endorsement

Has mobile entered the “celebrity endorsement” phase? That’s the only explanation I can see for anyone endorsing an app like Batch – yet another photo sharing app. Why the hype for something that will eventually be a feature in someone else’s product? Your guess is as good as mine but it can’t be good for our industry that’s for sure.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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