Clip: Building the “minimum AWESOME product” – with Darren Pye

What exactly is a “minimum viable product” anyway? Well, according to Darren Pye, CEO of Going AFK – makers of Spy Am I for iOS, you shouldn’t build a minimum viable anything! He suggests you aim for something called a minimum awesome product and here’s why.

What do you think?

* The rest of Darren’s episode will be online on Tuesday.


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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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