What’s the power of SMS in business? That’s like asking what’s the power of a one on one relationship with your customer.
David Wachs, President of Cellit, a company that has helped some of the biggest brands in the world understand and embrace mobile as part of their business, talks about their experiences building out successful mobile campaigns with a focus on SMS.
In this episode, David walks us through some tangible best practices that will ensure a successful SMS and mobile marketing deployment. He also dives into the evolution of this industry, compares apps to text messaging and the need to be everywhere your consumers are. Mobile marketing and mobile commerce is not just one thing – it is a succession of touch points with your customer and we get into the details about what this looks like and why you need to consider this as you build out your mobile strategy.
Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-cellit936.mp3]
About David Wachs
Mr. Wachs is the founder and President of Cellit. Previous to launching Cellit, Wachs worked as a financial analyst for Credit Suisse First Boston covering small-cap tech equities. Prior to CSFB, Wachs spent several years as a management consultant for DiamondCluster International, where he focused on new venture strategy and technology management for Fortune 500 companies. Wachs is a dual cum laude graduate of the University of Pennsylvania’s Jerome Fisher Program in Management and Technology. He holds a B.S. in Economics from the Wharton School and a B.S.E. in Computer Science Engineering from the School of Engineering.
David is a frequent speaker on mobile technology and has presented at the California Association of REALTORs conference, the Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by FOX News and has been quoted in numerous articles, including USA TODAY, Variety, and US Banker Magazine.
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