Buddy Beers: How they are becoming the world’s mobile beer tap (and how they landed Carlsberg as their first client) – with founder Travis Todd

How many times have you helped your friend move or do a favour and hear this: “I’ll buy you a beer” but never collect? Well, thanks to Travis Todd, your mobile phone and the innovative idea behind his company Buddy Beers, collecting will no longer be an issue!

Berlin-based Buddy Beers allows you to send (or receive) a beer from anyone around the world via your smartphone – an idea whose time has long been overdue. In this episode we dive into the business case behind the company, the hurdles they’ve jumped over in order to gain traction, how they were able to partner with Carlsberg (and the importance of landing that first customer) and how they plan on marketing to a global audience.


Download the audio version

Click here if you can’t see the video

Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-BuddyBeers806.mp3]

About Travis Todd

Travis Todd

Travis Todd is an American entrepreneur, designer, ruby on rails developer and beer enthusiast. He has been involved in the Berlin startup scene since moving there in 2007. Having worked at PokerRing.com and unlike.net as CTO and part-time designer, Travis cofounded his own company, BuddyBeers.com, in early 2010. Buddy Beers has seen major traction in Germany and announced a partnership with Carlsberg Germany in early 2011. Aside from his product management and CTO roles at Buddy Beers, Travis is also a cofounder of Silicon Allee, the first English-language technology news and events agency in Berlin. When Travis isn’t “wired in” to his development box, he enjoys surfing, traveling, soccer and home-brewing beer.

This episode is brought to you by:

How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 25,000 apps at www.appcelerator.com

When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.

Pontiflex powers a new category of mobile advertising called signup ads. So you’ve taken some of the advice that has come from UNTETHER.tv guests, built an app and now you are turning your attention to generating some hard earned revenue. Then you should be looking at Pontiflex AppLeads. Some of your peers who are using AppLeads are earning CPMs 100X the industry average. You can run signup ads from top brands and it won’t take your precious users out of your app.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */