Broadcastr: Audio as augmented reality – With co-founder Scott Lindenbaum

Audio. It’s like the text of new media. So easily overlooked in the world of streaming video, games and photo-sharing applications. But why is this? Audio is what has fed us information and connected the world to our kitchen, living room, bedside table and car. Audio is story-telling at its best – one that uses words to conjure up movies in our heads, one that makes us use our imagination to bring to life.

This is where starts (iTunes link). The concept is deceptively simple: Stand at a spot, record an audio message/story/observation/experience, geo tag it, and upload to the cloud for all to listen to. But when you get deep into conversation with co-founder Scott Lindenbaum, you quickly realize that the layer being built here is a world narrative – a non-fiction history novel in the making, spoken by us, for us.

I love the simplicity of this concept – but making it simple is the true beauty of what Scott’s team has done. We dive deep into the background, the technology, the way they intend to generate revenue and the future of audio on mobile devices.


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About Scott Lindenbaum

Scott Lindenbaum
Scott Lindenbaum is the co-founder of Broadcastr, a new social-media platform on the web, iPhone, and Android for location-based audio. The free app lets people easily create and share recordings on an interactive map. Broadcastr has recently been covered by The Wall Street Journal, The Washington Post, MSNBC, TechCrunch, VentureBeat, Mashable, The New York Times Bits Blog, The Huffington Post, The Next Web, and BetaBeat. For almost a decade Scott was a half-pipe snowboard competitor sponsored by Burton Snowboards. He has also won awards for his fiction, is a produced playwright, lives in Brooklyn, and is 28.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Luigi Cappel

     I look forward to being convinced otherwise. I think of audio tagging as interesting and authentic, but slow to scroll through.

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