Appcelerator: How to develop your mobile strategy – with VP Marketing Scott Schwarzhoff

We (should) all know that mobile is of growing importance to individuals and companies around the world but where and how do you start? What does a mobile strategy look like? What is the first step you need to take and how do you know it is the proper first step?

These questions – and many more – are the reason I asked Scott Schwarzhoff, VP Marketing of Appcelerator, to come on for another episode of Scott has been on once previously and is still to this day the most watched episode I’ve done (found here). This time around we tackle the need to develop a solid mobile strategy, the steps to take to build the strategy and things to consider while nailing the strategy down. Lots of tactics you can use right now.

Scott and his team also put together a great whitepaper primer for mobile strategy for free entitled 4 Steps to creating a mobile development strategy.

As usual, when you get a couple of kindred spirits together to talk about something they are passionate about there are detours and deeper conversations around relevant mobile trends, discussion on growth opportunities and the future of this great industry.


About Scott Schwarzhoff

Scott Schwarzhoff
Scott leads marketing strategy and go-to-market execution at Appcelerator. Prior to joining the company, Scott was VP of Marketing at Adeze, a leading online rich media advertising platform for small and medium-sized businesses and he led the launch of ISV and reseller partner marketing at SpikeSource. Scott started his career at Hewlett-Packard and later Microsoft, where he drove the launch of Windows Server 2003 to the enterprise and was awarded Microsoft’s Circle of Excellence award for top 1% performance. Scott holds an MBA with honors from the Kellogg School of Management, Northwestern University and a BA from UC San Diego.

This episode is brought to you by:

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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