Appcelerator: How to develop your mobile strategy – with VP Marketing Scott Schwarzhoff
July 5, 2011 
2 Comments
We (should) all know that mobile is of growing importance to individuals and companies around the world but where and how do you start? What does a mobile strategy look like? What is the first step you need to take and how do you know it is the proper first step?
These questions – and many more – are the reason I asked Scott Schwarzhoff, VP Marketing of Appcelerator, to come on for another episode of UNTETHER.tv. Scott has been on once previously and is still to this day the most watched episode I’ve done (found here). This time around we tackle the need to develop a solid mobile strategy, the steps to take to build the strategy and things to consider while nailing the strategy down. Lots of tactics you can use right now.
Scott and his team also put together a great whitepaper primer for mobile strategy for free entitled 4 Steps to creating a mobile development strategy.
As usual, when you get a couple of kindred spirits together to talk about something they are passionate about there are detours and deeper conversations around relevant mobile trends, discussion on growth opportunities and the future of this great industry.
Enjoy!
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About Scott Schwarzhoff
Scott leads marketing strategy and go-to-market execution at Appcelerator. Prior to joining the company, Scott was VP of Marketing at Adeze, a leading online rich media advertising platform for small and medium-sized businesses and he led the launch of ISV and reseller partner marketing at SpikeSource. Scott started his career at Hewlett-Packard and later Microsoft, where he drove the launch of Windows Server 2003 to the enterprise and was awarded Microsoft’s Circle of Excellence award for top 1% performance. Scott holds an MBA with honors from the Kellogg School of Management, Northwestern University and a BA from UC San Diego.
This episode is brought to you by:
Appcelerator
How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 25,000 apps at www.appcelerator.com
Macadamian
When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.
Pontiflex
Pontiflex powers a new category of mobile advertising called signup ads. So you’ve taken some of the advice that has come from UNTETHER.tv guests, built an app and now you are turning your attention to generating some hard earned revenue. Then you should be looking at Pontiflex AppLeads. Some of your peers who are using AppLeads are earning CPMs 100X the industry average. You can run signup ads from top brands and it won’t take your precious users out of your app.
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