How does a new company launch their first mobile product and have it downloaded over 1,000,000 times? Not only that, but to also launch on every major mobile platform, both major desktops and in 13 languages in a highly competitive market with a team of fewer than 25.
I asked Jessica Erickson, PR Director of German startup 6Wunderkinder, on to UNTETHER.tv to explain how they managed to launch right, how they managed to launch everywhere and on everything and we even dive into what the startup and mobile startup community is like in Germany.
Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-6wunderkinder922.mp3]
About Jessica Erickson
Jessica Erickson is the PR Director and Marketing assistant of 6Wunderkinder. She is the newest addition to the team and is in charge of making sure 6Wunderkinder receive press coverage in the US, Europe and Asia for Wunderlist, Wunderkit and future products. Her objective is to build successful recognition and visibility of the 6Wunderkinder brand among key audiences including users, partners, potential investors, press and other industry influencers. She strives to integrate research and methodologies into 6Wunderkinder products while strengthening inter-departmental communication. Aside from her PR work, Jessica dabbles in Marketing by writing and editing blog entries, newsletters and announcements.
Prior to joining 6Wunderkinder, Jessica worked within the startup scene in NYC and completed her Masters level education at the London School of Economics. She is a creative and dynamic multi-disciplinary media specialist with experience in PR, campaigning, radio and management. A globetrotter, music enthusiast and a chocoholic.
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