6Wunderkinder: How their todo app, Wunderlist, got to 1,000,000 downloads – with PR Director Jessica Erickson
August 18, 2011 
5 Comments
How does a new company launch their first mobile product and have it downloaded over 1,000,000 times? Not only that, but to also launch on every major mobile platform, both major desktops and in 13 languages in a highly competitive market with a team of fewer than 25.
I asked Jessica Erickson, PR Director of German startup 6Wunderkinder, on to UNTETHER.tv to explain how they managed to launch right, how they managed to launch everywhere and on everything and we even dive into what the startup and mobile startup community is like in Germany.
Enjoy!
Click here if you can’t see the video
Listen to the audio version now:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
About Jessica Erickson
Jessica Erickson is the PR Director and Marketing assistant of 6Wunderkinder. She is the newest addition to the team and is in charge of making sure 6Wunderkinder receive press coverage in the US, Europe and Asia for Wunderlist, Wunderkit and future products. Her objective is to build successful recognition and visibility of the 6Wunderkinder brand among key audiences including users, partners, potential investors, press and other industry influencers. She strives to integrate research and methodologies into 6Wunderkinder products while strengthening inter-departmental communication. Aside from her PR work, Jessica dabbles in Marketing by writing and editing blog entries, newsletters and announcements.
Prior to joining 6Wunderkinder, Jessica worked within the startup scene in NYC and completed her Masters level education at the London School of Economics. She is a creative and dynamic multi-disciplinary media specialist with experience in PR, campaigning, radio and management. A globetrotter, music enthusiast and a chocoholic.
This episode is brought to you by:
Appcelerator
How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 25,000 apps at www.appcelerator.com
Macadamian
When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.
Pontiflex
Pontiflex powers a new category of mobile advertising called signup ads. So you’ve taken some of the advice that has come from UNTETHER.tv guests, built an app and now you are turning your attention to generating some hard earned revenue. Then you should be looking at Pontiflex AppLeads. Some of your peers who are using AppLeads are earning CPMs 100X the industry average. You can run signup ads from top brands and it won’t take your precious users out of your app.
 |
|
Pingback: Sandbox this week: White House event & frozen yoghurts | Sandbox