Why YellowPages.ca is giving away their data and how this will help the mobile industry – with Stephane Marceau, Chief Marketing Officer

UNTETHER.tv was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto.

The YellowPages.ca is the ideal partner for mobile companies: They have spent millions (MILLIONS) of dollars building one of the most comprehensive, location-based database of companies across Canada and are now letting everyone who wants to have access to it for their mobile applications through their YellowAPI program.

I caught up with Stephane Marceau, Chief Marketing Officer of Yellow Pages Group to ask one simple question: “Why on earth would you give up your IP and make this available to everyone?” His answer and the answers to the other questions I threw at him are great, insightful and really really good for our industry.


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About Stephane Marceau
Stephane Marceau
Stéphane Marceau joined Yellow Pages Group in July 2009 as Chief Marketing Officer.
Prior to joining the company, Stéphane Marceau had been building and growing successful communications businesses for more than 15 years. He co-founded and was CEO of Theralive, a company specialized in mobile health applications and services. Mr. Marceau also previously co-founded and was CEO of Mobivox, a global mobile platform.

In addition to his entrepreneurial background, Mr. Marceau served as Vice President with Bell Canada for more than five years where he built and grew several new business lines, including Bell Interactive, the company’s e-commerce group.

Stéphane Marceau holds a Master’s degree in Management of Technology from the University of Waterloo and a bachelor’s degree in Finance from the Université du Québec à Montréal. Mr. Marceau also sits on the board of several Internet startups.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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