Understanding how comScore data services helps build effective mobile strategies with Mark Donovan, Senior Vice President, Mobile.

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UNTETHER.tv was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto.

Mark Donovan is the Senior Vice President, Mobile at comScore and, if you’ve never heard of him or heard him speak you are missing out on pure mobile knowledge.

In this clip we talk history, what industries are adopting mobile the fastest, the impact of social media on mobile, the most surprising growth numbers and what the horizon looks like for 2011.

He’s been around long enough to give a balanced viewpoint on mobile marketing and the mobile industry in general and, as you’ll see, is someone that a 12-minute clip doesn’t do justice to.

Enjoy! [private]

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About Mark Donovan

Mark Donovan is one of the leading experts in the mobile industry. He served as CMO of M:Metrics prior to the company’s acquisition by comScore in 2008. Before joining M:Metrics, Donovan worked for RealNetworks, as Director of Mobile Strategy and later Director of Mobile Services, leading the team that launched North America’s first 3G mobile video services.

Mark is a frequent speaker and author on new media and mobility and has more than fifteen years of experience conducting research, data analysis, and modeling for the academic, public, and private sectors. He holds a Ph.D. in political science from the University of Washington, a master’s degree in public policy from San Diego State University and a bachelor’s degree in business and
entrepreneurship from Loyola Marymount University.

This episode is brought to you by:
MobilityPR
Rhomobile

Rob Woodbridge

Entrepreneur, business leader, UNTETHER.tv founder, tech junkie, mobile business advisor, baseball nut, Springsteen fan and father of 5-year old twin boys.

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