UNTETHER.tv was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto.
Richard Ivey, Senior Vice-President Customer Service at Media Experts gives us a level-headed run down of how and when to use mobile. His approach is realistic and challenges the way agencies are doing business and approaching mobile today. His thesis? Move away from click-throughs and on to cost per customer contact.
This is a very good session and, as a mobile guy, I really appreciate his candor – decidedly non-hype. If you are disillusioned by the way mobile is portrayed and the somewhat app-focused approach some shops are pushing, this will be a breath of fresh air.
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About Richard Ivey
Richard Ivey Senior Vice-President Customer Service, possesses over fifteen years of extensive media buying and planning experience.
Richard’s comprehensive customer experience encompasses the automotive, packaged goods, pharmaceutical, hi-tech, wireless telecom and retail sectors.
Richard developed exceptional media planning and negotiating skills during a decade in the media departments of full-service agencies SMW and DDB. During the past five years Richard has consistently expanded his skills, drawing on his unique insight and incisive analysis in the development of our customer’s strategic media plans.
Richard spearheaded Media Experts’ expansion into online media strategies developing and directing our online ad-serving expertise. Richard’s industry-leading knowledge of the online environment compliments his broad cross-platform media experience.
His ability to contribute fresh and innovative thinking to our customer’s media strategies resonates with Media Experts “Customer-First” custom-designed communications philosophy.
A vocal acrobat of exceptional talent, Richard’s passion for music is surpassed only by his passion for his family. A husband and a father of three lovely children, Richard ensures that his kids are among the most photographed people on the planet.