This Week in Location Based Marketing: Episode 1

Episode 1: The Brand Invasion has Begun.

Welcome to This Week in Location Based Marketing where we rehash the news the matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

This week:

1. The race to brand partnerships
SCVNGR / Coke / Black Friday
GoWalla / Disney
Pepsi / Foursquare

2. Google HotPot

3. Yahoo! Local Offers

4. The “Google is buying Groupon” rumour

Location Based Marketing Tool of the Week: GeoToko goes live

Download the audio version

Listen to the audio version now: [audio:]

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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