Episode 1: The Brand Invasion has Begun.
Welcome to This Week in Location Based Marketing where we rehash the news the matters in the location based marketing world.
1. The race to brand partnerships
SCVNGR / Coke / Black Friday
GoWalla / Disney
Pepsi / Foursquare
2. Google HotPot
3. Yahoo! Local Offers
4. The “Google is buying Groupon” rumour
Location Based Marketing Tool of the Week: GeoToko goes live
Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-TWiLBM861.mp3]