The state of the mobile world (and some augmented reality) with Chaotic Moon CTO whurley

whurley. Hmm.”

That’s what I thought when I received an email from Chaotic Moon‘s PR person. They ended the email with “we know you’ll love whurley, we all do.” whurley, hmmm.

So then I did some research, sat down with the man for an incredible session and, quite frankly, I do love him and you will too.

He’s an IBM Master Inventor, holds a bunch of patents, is THE open source evangelist, augmented reality soothsayer, speaker and, well, all-around smart smart smart guy.

And now he’s turned his attention to our sweet mobile world as the CTO of Chaotic Moon — a team of talented people building innovative applications for some of the top brands in the world.

This is a long session, full of lessons, suggestions, direction and even a few product demos. I had a blast listening to whurley and I know you will as well. My recommendation is to listen to this more than once.


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About whurley

Turns out you usually sound like an arrogant SOB when you write your own bio. I’m not talking about your full-blown autobiography, but that little tossed-off, two-paragraph snippet you include on your website, or with your resume, or in your byline. So whurley asked me to write one for him, since I generally know whether a word’s a noun or a verb. The fact that I’m sitting here jockeying this keyboard ought to tell you something about him.

I think there’s some truth to what Eric Hoffer said, that “we are what other people say we are.” This is especially true for whurley, given the importance of his reputation and his credibility in the very social business he’s taken up. He’s been called an “open-source expert”, “advocate”, “activist”, and even “evangelist.” I’d say activist is pretty accurate–he’s too level headed and reasonable to be an evangelist. Mark Hinkle called him a “talent versed in the collaborative nature of open source.“ Brian Proffitt called him “a force of energy dressed in black and carrying a very large skateboard,” and added that he’s “a pretty good socializer and could conceivably kill you with his pinkie.”

He’s been called a “visionary systems theorist,” and the “BMC open source guru.” Todd Weiss wrote, “Hurley has a unique MO that makes him as comfortable in the boardroom as he is on the legendary long green skateboard he often uses to commute to work,” LinuxWorld magazine named him one of the “Top Leaders in Open Source Business” in 2008, and the Austin Chronicle named whurley “2008’s Best Evil Genius.”

To read the complete bio written by Heath Huff visit

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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  • Nicole

    Wow, what a cool article. Well done Rob and Whurley, Utah is even more excited to have you as a featured speaker now! The buzz about the Evil Genius is growing.

  • At the 55 min mark of this great interview and I have to say that this is one of the better interviews I've heard lately. Whurley says lots of things in ways you don't normally hear and I can see that he'd make a very unconventional but highly entertaining keynote.

    So much I could comment on but I really like his riffing about company valuation and his general takes on hype and the role it is playing in the mobile industry.

    Personally, the most powerful thing he says is when he calls out much of the mobile industry for making product that doesn't work and not being able to really take on the iPhone. This is something that has always been a huge peeve of mine… my first big step into smartphones was an HTC Touch Diamond which had Windows Mobile, maybe 6.3 or something.. but def the old school one and it was choppy and buggy and generally pretty decent device but then when I got an iPhone 3GS, I was BLOWN away… it just worked. And that's my main points about the iPhone… it just works. Now they are having some issues it seems with iOS4 and iPhone 4 (antenna) really, the user experience is so good that like you say, my 2.5 year old niece loves using it.

    Solid interview Rob.

  • robwoodbridge

    Thanks Nicole! You are lucky to have whurley at your event!

  • robwoodbridge

    Thanks Danny – great of you to share your thoughts here, I really appreciate it. I found myself listening to this session over and over just because whurley says so much that I kept on missing, and I was having the conversation with him 🙂

    As for the iPhone just working, I was an old HP IPAQ user – even had all the attachments and modules that made it look like a brick but still couldn't get it to work. These devices have advanced so much since then but this battle has just begun!

  • WOW THATS ALL I CAN SAY!!!!!!!!!

  • robwoodbridge

    That's what I kept thinking throughout the entire session. Glad you liked it!

  • Whurley has a great balance of solid granular insight married with a sober ability to dissect that information.

  • robwoodbridge

    And he's got a great sense of humour about the whole industry. Thanks for the comment Dom!

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